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Role and Importance of Corporate Behaviour
Corporate behaviour plays various roles within different areas of a business, such as overcoming problems like language barriers and intense competition.
– It enables managers to improve flexibility and empower employees, leading to happy employees, effective teams, and innovative ideas.
Corporate behaviour strengthens relationships within organizations and reflects the values and ethics of the business.
– Positive corporate behaviour creates a strong brand image and enhances the importance associated with it.

Influential Factors on Corporate Behaviour
– PESTLE factors (Political, Economic, Social, Technological, Legal, and Environmental) significantly influence corporate behaviour.
– Political factors, such as changes in government legislation, can affect corporate behaviour.
– Economic factors like recessions impact corporate behaviour, such as reducing jobs and impacting skills and ideas within teams.
– Social factors, such as changes in trends and the market, affect corporate behaviour, requiring organizations to adapt their products or services.
– Technological changes also affect corporate behaviour, such as reducing face-to-face meetings and weakening relationships between management and employees.
– Legal factors, such as legislative rules and tax increases, impact corporate costs and may require operational changes.
– Environmental factors, addressed through Corporate Environmental Responsibility, prevent damage to the environment but may weaken corporate behaviour through reduced communication in remote work.

Stakeholder Influence on Corporate Behaviour
– Stakeholders influence corporate behaviour and show interest in Corporate Social Responsibility (CSR).
– Adopting the stakeholder theory appeals to stakeholders and strengthens corporate behaviour.
– Strategic CSR is considered a marketing strategy and a potential source of competitive advantage.

Related Concepts
Business ethics, corporate crime, corporate culture, corporate governance, corporate law, corporation, normative ethics, PESTLE analysis, shareholder, and stakeholder concept are related concepts to corporate behaviour.

Additional Points and Notes
– Quality of life, corporate identity, and communication contribute to competitive advantage.
– Political risk and organizational behaviour also influence corporate behaviour.
– Culture defines the brand.
– The link between strategy and society connects competitive advantage and corporate social responsibility.
– The National Business Ethics Survey provides insights into misconduct in businesses.
– The stakeholder approach is important in strategic management.
– Sustainable competitive advantage requires a strategy. Source:  https://en.wikipedia.org/wiki/Corporate_behaviour

Corporate behaviour is the actions of a company or group who are acting as a single body. It defines the company's ethical strategies and describes the image of the company. Studies on corporate behaviour show the link between corporate communication and the formation of its identity.

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